What Size Are Your Flyers Drawn In?

Most flyers were drawn in a standard US legal sized paper.. you know 8.5 by 11 inch. However this flyer was my venture into a larger format at 12 by 17 inch. You’d think this actually would cause a production problem with printers because who’d print and hand out 12 by 17 inch flyers? Here was the trick… my goal was to draw in large format but when the printers printed, they would scale the format down to fit on a standard 8.5 by 11 inch paper thus creating an even tighter look of the artwork. Pretty neat trick for back in the day!

LOD Video Flyer 1989

LOD Video Flyer 1989

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